Keep Texas Moving Coalition

Role:

Concept exploration, digital/graphic design.

Problem:

• As the population in Texas grows each year, so does the result in heavy traffic due to an infrastructure that has not kept up with the growth. 

• Texans commuting to work and moving across the state are vocal about their dissatisfaction.

• There are solutions to this problem and one of them involves working with private companies, however, Texans are not knowledgeable of the results that private companies can achieve.

• This project’s objective was to educate the people of Texas on the value of collaborating with private companies to achieve substantial progress on road construction and “Keep Texas Moving.” 

Results:

• The official name for the coalition was decided as Keep Texas Moving.

Final Logo

E-mail Marketing

Transportation Icons & Landing Page